Soda has always been a part of our lives, whether as a solution to “digest food” after a heavy meal or as a “hydrating” drink after a day in the sun. Packed with sugar, artificial sweeteners and flavors, the traditional soda did not help us with either. We wanted something better that not only helped us but also maintained the refreshing and nostalgic taste that alternatives can’t match.

What started as a simple idea turned into ‘shift’ and now we get to share it with you!

We’re happy we didn’t quit on soda and hope you enjoy every sip as much as we do!

— Tanvi Oswal & Utkarsh Parasramka

How it all started...

It was a hot summer afternoon last year and we wanted to make healthier choices. We really did! But every time we reached for a soda we just couldn’t find the right alternative. Some were full of artificial sweeteners while claiming zero calories and zero sugar while others were just not tasty. The only unlikely choice? Quit soda… 

…then, we asked a simple question: What if? What if we didn’t have to quit soda? What if soda could be good for us? 

Armed with this simple idea and a soda maker, we got to work. Mixing fruit juice, grandma’s “secret” ingredients for gut issues, prebiotics and salt, we laid the foundation for the future of soda.

Things really took a turn when, after months of development, we created shiftSMART —a unique blend of ingredients to support gut health and overall wellness. Supplementing nostalgic flavors with shiftSMART gave us exactly what we were looking for.

Now, with two delicious flavors (and more on the way!), we are excited to share a whole new soda to India. One that’s real, revitalizing, and refreshing, all at the same time.

So, are you ready? Because it’s time to shift!